XS.com wins Dubai Forex Expo trust award

XS.com received the “Most Trusted Brand in Financial Markets” award at Dubai Forex Expo 2026 in Dubai, a recognition that underscores the growing value of trust, transparency and consistency in financial services. The honor highlights the broker’s standing with clients, partners and industry professionals as it expands globally.

Why it matters: - Trust is a key buying signal in financial services, where clients and institutional partners weigh transparency, consistency and professional standards. - The award gives XS.com a public signal of credibility in a market where reputation can influence long-term relationships and business growth.

What happened: - XS.com received the “Most Trusted Brand in Financial Markets” award at Dubai Forex Expo 2026. - The expo took place Sept. 22-23 at Dubai World Trade Centre. - The recognition came from an event that brings together market participants, partners and industry professionals from multiple countries.

The details: - XS.com is a global multi-asset broker and financial technology provider. - The award reflects the broker’s standing among customers, partners and industry professionals. - Despina Iapona, Group Director of Brand at XS.com, said trust must be built and maintained every day through consistency, transparency and client and partner care. - Iapona said the award reflects the work of XS.com teams worldwide and reinforces the company’s responsibility to maintain standards that support confidence in the brand. - Michael Xuan, Executive Director of HQMENA, said trust is one of the foundations of a successful financial services brand and that the award reflects confidence in XS.com across the markets it serves. - XS.com said the recognition also highlights the importance of credibility, transparency, customer care, technology and professional standards in its approach to international markets. - XS Group launched in Australia in 2010. - XS.com says it is multi-regulated and has offices across several regions. - XS.com provides institutional-grade liquidity and trading technology to traders, institutional investors and brokers. - XS.com says it also offers a streamlined user experience, relationship management and customer support. - The company included a risk warning that margin trading products carry high risk and can result in the loss of all invested capital.

Between the lines: - The award lands as financial markets become more global, more technology-driven and more interconnected. - That trend makes trust more important for customers and professionals choosing long-term counterparties. - The honor also functions as a brand-positioning boost for XS.com as it continues expanding internationally.

What's next: - XS.com said it will keep focusing on trust, transparency, consistency and professional excellence as it expands in global markets. - The company’s challenge is to turn recognition into durable client confidence and continued institutional relationships.

The bottom line: - For XS.com, the Dubai Forex Expo award is both validation and pressure: proof of market confidence today, and a higher standard to maintain tomorrow.